customer voices should be heard

In the reading entitled The Voice of the Customer, in the book Blog! by David Kline and Dan Bernstein, it has been said that blogging is breaking down barriers between customers and the makers of the products society will buy. I think that having blogs about different products is a good way to help the consumer decide whether or not to buy that certain product. I have always believed that opinions of a person will influence another person’s decision. Steve Hayden said it best when he said "You’re fighting with very powerful forces because it’s real people’s opinions" (Kline, 105). I have noticed that people that blog are very passionate about their values and opinions. It is often said that smart companies will create their own blogs for the marketing benefits. I believe that it is in the companies best interest to create a blog to check up and see what the customer thinks of their product, it will help the companies to fix issues with the product and to keep with the things they were doing right.