hw13: blogs will change your business

I feel as though the impact of blogging on communication that is not business or non-profit related is very important. To me, the feedback from the consumer and random individuals is more important than what the business itself has to say. Clearly, the business is going to talk up everything that is good about themselves and try to get the readers on their side to prove that their business is the best. Ultimately, what is at stake is the business’ reputation and to me, the best way to get the true feelings on the business and what they stand for is by hearing what different individuals have to say about it. For instance, Baker and Green state that blogs "represent power" and that "instead of going through us, they can blog" (Kline, 224). I feel that it may be easier for bloggers to talk about businesses freely without knowing or caring who is reading what they have to say, rather than going straight to the source and talking to the business itself.